The Gaming Innovation Group (GiG) strengthens its position by securing a sports betting license in Colorado. It will be for its flagship affiliate site, World Sports Network, further expanding its presence in the United States.
The Colorado Limited Gaming Control Commission issues a Vendor Minor license. Therefore, it makes the company’s subsidiary GiG Media active in seven US states. It is also via the independent online sports and betting odds guide.
Continuous U.S Market Growth with Sports Betting License in Colorado
It is a delight for the Malta-based company to secure a sports betting license in Colorado. WSN.com will continue to gain momentum in the US market. Furthermore, Colorado provides an even greater opportunity to convert visitors into players. It is because legal sportsbooks begin accepting customers in the state.
The license complements GiG’s strategy to reinforce its footprint in the US market after granted its very first affiliate vendor registration for New Jersey. Following a certificate of registration for sports betting in Indiana. Afterward, an agreement with its partner, Hard Rock International, to support its market entry with sports wagering in Iowa.
Affiliate Services in Pennsylvania
GiG recently obtains authorization to provide affiliate services in Pennsylvania from its Gaming Control Board. It also means that the Keystone State is the fourth state in which the company’s Media division is active. It is though its US-facing websites, WSN.com and CasinoTopsOnline.com.
Colorado is the 18th state to legalize online sports betting, offering a home gambling experience. It is since the US Supreme Court overturned the federal sports wagering ban in 2018. The Centennial’s State’s sports betting market is estimated to reach some $200 million in annual revenue and saturation.
About Gaming Innovation Group (GiG)
Gaming Innovation Group or GiG is a technology company operating in the iGaming industry. It is also offering cutting-edge cloud-based services and performance marketing through its B2B solutions. And it creates iGaming solutions based on innovative technology, providing products and services throughout the entire iGaming value chain.